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A field guide to the metrics that flatter

Adjusted, normalised, underlying, run-rate: a short taxonomy of the numbers companies prefer you use.

Non-standard metrics are not inherently dishonest. Many of them genuinely describe the business better than the statutory figure. The question is always the same: what is being left out, and does the exclusion recur?

The recurrence test

If a cost has been excluded as one-off in three consecutive years, it is a cost.

The reconciliation test

A metric you cannot reconcile back to the statements in two steps is a metric you should not use in a valuation.

CapitalSignal Research

Read the work behind the coverage

Long-form analysis from the desk: market structure, capital allocation and the numbers companies would rather you skipped.

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